Sure you can buy your movies off iTunes in .m4v format. But is the the future, no more hard copies anymore? Me roommate and myself have decided that maybe converting all the DVDs we own to digital format it the way to go.
So, for the last 2 days I have started getting all my roommate's DVDs into .m4v. Is this the way things will be, hard to say but at least now I will have the classic movies of all time in my hand, in one place.
If anyone wants to do it, use HandBrake.